Privacy Notice

Last Updated Date: March 13, 2026

This Privacy Notice (the “Privacy Notice” or “Notice”) is to inform you how Reciprocity Accounting LLC (collectively, “Reciprocity” or “we” or “us”) will collect, transfer, store, and/or use (“process”) personal information, including personally identifiable information, that you submit or we collect through offline activities such as phone calls, emails, or in person, and our website located at www.reciprocityaccounting.com (the “Site”).

By using the Site, you understand and are accepting the practices described in this Notice and accept its terms. You also give your express permission for us to process personal information in accordance with this Notice.

We reserve the right to modify or amend this Notice at any time to reflect changes in our personal information practices or applicable law. Should it be necessary to do so, will notify you and/or request your express consent, if required, of any material changes to this Notice by posting such changes at the Site or by other acceptable means. Each version of the Notice is identified at the top of the page by its Last Updated date. Your continued use of the Site after changes have been posted constitutes your acceptance of the Notice as amended for personal information collected going forward, unless additional consent is required under applicable law. If you do not agree to the terms of our Notice, please do not use the Site or provide us your personal information.

Table of Contents

  1. COLLECTION AND USE OF PERSONAL INFORMATION

  2. INFORMATION AUTOMATICALLY COLLECTED

  3. INTEREST-BASED ADVERTISING

  4. DO NOT TRACK SIGNALS

  5. PURPOSES OF INFORMATION COLLECTION AND PROCESSING

  6. HOW WE DISCLOSE YOUR PERSONAL INFORMATION

  7. ADDITIONAL CALIFORNIA NOTICES

  8. YOUR STATE DATA PRIVACY RIGHTS

  9. RETENTION OF INFORMATION

  10. PERSONAL INFORMATION STORAGE

  11. NOT INTENDED FOR USE OUTSIDE U.S.

  12. SECURITY

  13. CHILDREN’S INFORMATION

  14. LINKS TO OTHER WEBSITES

  15. TERMS OF USE

  16. CONSUMERS WITH DISABILITIES

  17. CONTACT

1. COLLECTION AND USE OF PERSONAL INFORMATION

We collect most of the personal information about you directly from you—in person, by telephone, by email, and/or via our Site.

Personal Information That You Provide To Us. You may provide us with the following personal information: name, email address, telephone number, mobile telephone number, and any other information you provide when you communicate with us.

This includes information collected directly from you when you provide it to us, such as information that you provide by filling in forms on our Site. This includes the following:

  • Contact Us: If you choose to submit information to us via our Request a Proposal or a contact page, we will collect your name, email address, company name, estimated revenue range, current bookkeeping setup (optional), reason for inquiry (optional), and any additional information you choose to provide.

  • Marketing Communications: If you sign up to receive our marketing emails or we otherwise have your consent, we will collect and use your email address to send you emails about new products, special offers, and other information. If you consent to behavioral advertising, as described below, these marketing emails may be of interest to you based on your purchases and interests. If you no longer wish to receive these communications, you can unsubscribe at any time by clicking the “unsubscribe” link included at the bottom of the newsletter. Alternatively, you can opt out of receiving our newsletter by contacting us at the contact information under “Contact Us” below. Please note that you may continue to receive certain transactional or account-related communications from us, such as your receipt or online order confirmation. From time to time, we may ask you to confirm or update your marketing preferences if you instruct us to provide further products and/or services in the future, or if there are changes in the law, regulation, or the structure of our business. To opt out of the sharing of your information for these purposes, please contact us at info@reciprocityaccounting.com.

We may also use automatic data collection technologies to collect certain information:

  • Personal Information Automatically Collected: We also use cookies and other technologies to collect personal information automatically through your use of the Site as described in the section entitled Information Automatically Collected.  

  • Behavioral and Usage Data: We collect information about your interactions with our Site, including mouse movements, clicks, scrolling activity, and session durations via Microsoft Clarity. This helps us identify technical errors and improve user experience.

2. INFORMATION AUTOMATICALLY COLLECTED

Cookies & Other Technologies. A cookie is a small file containing a string of characters that may be sent to your web browser when you visit a website. Cookies might be used for the following purposes: (1) to enable certain functions; (2) to provide analytics; (3) to store your preferences; and (4) to enable ad delivery and behavioral advertising.

Cookies can either be session cookies or persistent cookies. A session cookie expires automatically when you close your browser. A persistent cookie will remain until it expires or you delete your cookies. Expiration dates are set in the cookies themselves, some may expire after a few minutes while others may expire at a later time. Cookies placed by the website you’re visiting are sometimes called “first party cookies,” while cookies placed by other companies are sometimes called “third party cookies.”

The Site uses cookies that are sent by us or our third-party services. The use of cookies and other technology, described below, allows us to make our Site more responsive to your needs by delivering a better and more personalized experience to you. We use these cookies to identify you as a valid user, to ensure that no one else can sign on simultaneously with your account from another computer and to help us serve you better based on your registration preferences. We may also use cookies to help us facilitate any promotions or surveys that we provide. You can reset your browser to refuse cookies or to indicate when a cookie is being sent. By changing your preferences, you can accept all cookies, you can be notified when a cookie is set, or you can reject all cookies. If you do so and cookies are disabled, you may be required to re-enter your information more often and certain features of our Site may be unavailable.

The following information may automatically be received and/or collected from you through the Site: IP address, browser type, browser language, internet service provider (ISP), resource requested, date and time of resource request, and HTTP referring resource (if provided by the browser), operating system, and/or clickstream data. We aggregate this data, and may combine this data with other information we collect about you to better understand how visitors use our site, improving user experience, and to help manage, maintain, and report on use of our website. We also store IP addresses for fraud detection and prevention purposes.

Pixels. Pixels (also known as web beacons) are code embedded within a service. There are various types of pixels, including image pixels (which are one-pixel transparent images) and JavaScript pixels (which contain JavaScript code). Pixels are often associated with cookies and are used for similar purposes. When you access a service that contains a pixel, the pixel may permit us or a third party to drop or read cookies on your browser, or collect other information about your browser or device.

Third-Party Service Providers: We sometimes utilize third-party service providers to help us track the activity within the Site. These third parties may use cookies and other tracking technologies. Our third-party service providers include the following:

  • Google Analytics (see below)

  • HubSpot tracking

  • Microsoft Clarity

Analytics: We may use a third party such as Google Analytics to help us gather and analyze information about the areas visited on the Site (such as the pages most read, time spent, search terms and other engagement data) in order to evaluate and improve the user experience and the Site. For more information about Google Analytics or to prevent the storage and processing of this data (including your IP address) by Google, you can download and install the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en. You can also obtain additional information on Google Analytics’ data privacy and security at the following links: 

HubSpot. We use HubSpot to track visitor activity on the Site, including pages visited, time on site, and form submissions. HubSpot may use cookies and similar technologies to collect this information. For more information about HubSpot's privacy practices, please visit: https://legal.hubspot.com/privacy-policy.

Microsoft Clarity: We use Microsoft Clarity to capture how you use our website through behavioral metrics, heatmaps, and session replay. This helps us improve our site's usability. Data is captured using first and third-party cookies. Microsoft collects and uses this data per their Privacy Statement. You can opt-out by declining cookies on our site banner.

More Information. You may learn more about cookies and how to opt out of them by visiting the following third-party website: https://www.allaboutcookies.org/.

3. INTEREST-BASED ADVERTISING

We partner with third parties such as Google, as described above. Our third-party partners, listed above, may use technologies such as cookies to gather information about your activities on our Site and other sites (such as web pages you visit and your interaction with our advertising and other communications) in order to make predictions about your preferences and provide you with tailored advertising across the Internet based upon your browsing activities and interests. This information may also be used to evaluate the effectiveness of our online advertising campaigns.

For more information about interest-based advertising and to understand your options, including how you can opt out of receiving behavioral ads from third-party advertising companies participating in the Digital Advertising Alliance, please visit the Digital Advertising Alliance at http://www.aboutads.info/choices/ or the Network Advertising Initiative at http://www.networkadvertising.org/choices/.   

To successfully opt out, you must have cookies enabled on your web browser (see your browser’s instructions for information on cookies and how to enable them). Your opt-out only applies to the web browser and device you use, so you must opt out on each web browser on each device you use. Once you opt out, if you delete your browser’s saved cookies, you will need to opt out again.

4. DO NOT TRACK SIGNALS

The Site does not respond to Do-Not-Track (“DNT”) signals. To find out more about DNT, you may wish to visit the following third-party website www.allaboutdnt.com. However, we treat Global Privacy Control signals as opt-out of sale and opt-out of interest-based / targeted advertising requests under applicable state laws.

5. PURPOSES OF INFORMATION COLLECTION AND PROCESSING

We use information to provide you with a superior experience and, as necessary, to administer and manage our operations. We use your personal information in the following ways:

  • To comply with our legal and regulatory obligations;

  • To provide you with information or services that you request from us;

  • To fulfill any other purpose for which you provide it;

  • To provide you with functionality of the Site;

  • To provide client service and/or marketing products or services;

  • For our legitimate interests or those of a third party;

  • To conduct research and perform analysis to measure, maintain, protect, develop, and improve our products or services;

  • To administer, enhance, and communicate with you regarding our events, marketing, and advertising;

  • To analyze user behavior and website performance through session replay and heatmap technology to identify and repair technical errors and improve user experience;

  • To make communications necessary to notify you regarding order confirmations, products, services, market research, requests, marketing, security, privacy, and administrative issues; and/or

  • In any other way we may describe when you provide the information or for any other purpose with your consent or to comply with applicable law.

A legitimate interest is when we have a business or commercial reason to use your information, so long as this is not overridden by your own rights and interests. The table below explains why we process your personal information:

6. HOW WE DISCLOSE YOUR PERSONAL INFORMATION

We may disclose personal information that we collect or that you provide as described in this Privacy Notice to contractors, service providers, and other third parties we use to support our business (such as analytics and search engine providers that assist us with Site improvement and optimization) and who are contractually obligated to keep personal information confidential, use it only for the purposes for which we disclose it to them, and to process the personal information with the same standards set out in this Privacy Notice. Whenever we engage a service provider, we require that its privacy and security standards adhere to this Privacy Notice and applicable state privacy legislation.

We may process and transfer your personal information in and to a foreign country, with different privacy laws. In these circumstances, the governments, courts, law enforcement, or regulatory agencies of that country may be able to obtain access to your personal information through the laws of the foreign country.

You are welcome to contact us to obtain further information about our policies regarding service providers. See How to Contact Us.

7. ADDITIONAL CALIFORNIA NOTICES

1. The personal information we collect

In accordance with the California Consumer Privacy Act, as amended, (“CCPA”) we may collect, use, and share the following categories of personal information that identifies, relates to, describes, is reasonable capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household:

2. How we disclose and share personal information

We disclose personal information as shown below.

The first table shows the categories of personal information we disclose to our service providers and contrators for business or commerical purposes. Some of the ways in which we disclose personal information for advertising or to our affiliated brands and companies may be considered “sharing” under some state consumer data privacy laws.

The second table shows the categories of personal information we share for purposes of analytics. We do not have actual knowledge that we sell or share the personal information of consumers under 16 years of age.

3. Shine the Light Notice

Certain Californians are also entitled to certain other notices, as follows: This Shine the Light Notice provides information on our online practices and your California rights specific to our online services. Without limitation, Californians that visit our online Services and seek to acquire goods, services, money or credit for personal, family or household purposes are entitled to the following notices of their rights:

California’s “Shine the Light” law (Civil Code Section § 1798.83) permits users of our Websites who are California residents to request certain information regarding our disclosure of personal data to third parties for their direct marketing purposes. To make such a request, please send an email to info@reciprocityaccounting.com or send a physical request to:

Reciprocity Accounting LLC

Attn: Privacy Officer

6809 Main St #37, Cincinnati, OH 45244

You must put the statement “Shine the Light Request” in the body of your correspondence. In your request, please attest to the fact that you are a California resident and provide a current California address for your response. This right is different than, and in addition to, CCPA rights (as described in Your State Data Privacy Rights), and must be requested separately. However, a Do Not Sell or Share My Personal Information opt-out is broader and will limit our sharing with third parties for their own direct marketing purposes without the need for making a separate Shine the Light request. We will not accept Shine the Light requests by telephone or by fax, and are not responsible for requests not labeled or sent properly, or that are incomplete.

8. YOUR STATE DATA PRIVACY RIGHTS

If you are a resident of the states of California, Virginia, Colorado, Utah, Delaware, Iowa, Nebraska, New Hampshire, New Jersey, Oregon, Texas, Montana, Nevada, or Connecticut, you may have certain rights under applicable data privacy laws. If you are a resident of the state of California, you have the right under the CCPA to exercise your rights free of charge twice per year. These rights are described below:

If you or an authorized representative want to review, access, correct, or withdraw consent to the use of your personal information you may send us an email at info@reciprocityaccounting.com to request access to, correct, or delete any personal information that you have provided to us. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect. We may request specific information from you to help us confirm your identity and your right to access, and to provide you with the personal information that we hold about you or make your requested changes. Any personal information we collect from you to verify your identity in connection with you request will be used solely for the purposes of verification. To verify a request, you will need to provide:

  • Enough information to identify you;

  • Proof of your identity and address; and

  • A description of what right you want to exercise and the information to which your request relates.

  • If your request is submitted on your behalf by an authorized representative, you will need to provide proof of the representative’s authority to act on your behalf by writing signed by you.

If we are unable to verify your request, we may deny the request or ask you for additional information that is reasonably necessary to authenticate your identity in connection with the consumer request.

Once submitted, you will receive an email within 10 days that we will use to verify your identity and provide confirmation of your request. We will respond to your request to know or delete or correct within 30 days from the day we receive the request. If necessary, we may extend the time period to a maximum of 30 additional days from the day we receive the request. In such case, you will receive an email notifying you of the extension and explaining the reason for the extension.

Applicable law may allow or require us to refuse to provide you with access to some or all of the personal information that we hold about you, or we may have destroyed, erased, or made your personal information anonymous in accordance with our record retention obligations and practices. If we cannot provide you with access to your personal information, we will inform you of the reasons why, subject to any legal or regulatory restrictions. For California residents, we will provide access to your personal information, subject to exceptions set out in the CCPA, such as information that is aggregated or de-identified.

You also have the right to appeal our decision if we deny your consumer request. If we deny your consumer request, you can send an email to info@reciprocityaccounting.com requesting an appeal of the denial. Within 45 days of receipt of your appeal, we will inform you of the action we took or did not take in response to your appeal. We may extend the 45-day period by an additional 15 days where reasonably necessary and inform you of the delay and the reasons for the delay. If your appeal is denied, we will provide you with an online mechanism to contact the Attorney General to submit a complaint in your respective state.

If you are concerned about our response or would like to correct the information provided, you may contact us at: info@reciprocityaccounting.com.

The CCPA may allow or require us to refuse to provide you with access to some or all of the personal information that we hold about you, or we may have destroyed, erased, or made your personal information anonymous in accordance with our record retention obligations and practices. If we cannot provide you with access to your personal information, we will inform you of the reasons why, subject to any legal or regulatory restrictions.

9. RETENTION OF INFORMATION

We will keep your personal information for as long as necessary to fulfill the purposes we collected it for and in accordance with our internal document retention policy and any applicable laws. We will retain and use personal information as long as you have an account with us or we are providing products and/or services to you. Thereafter, we will keep your personal information for as long as is necessary:

  • To respond to any questions, complaints or claims made by you or on your behalf;

  • To show that we treated you fairly; or

  • To keep records required by law.

We will not retain your personal information for longer than necessary for the purposes set out in this Privacy Notice. Different retention periods apply for different types of personal information.

Under some circumstances, we may anonymize your personal information so that it can no longer be associated with you. We reserve the right to use such anonymous and de-identified data for any legitimate business purpose without further notice to you or your consent.

10. PERSONAL INFORMATION STORAGE

All personal information is stored on databases and/or servers that are operated by us.  

11. NOT INTENDED FOR USE OUTSIDE U.S.

The Site is intended for use within the United States, and is not intended to be used in any other territory. The Site may function in countries other than the United States. If you use the Site from outside the United States, you explicitly accept that your personal information may be transferred to, stored, and processed in the United States where laws regarding processing of personal information may differ than the laws of other countries.

12. SECURITY

To protect your personal information in our custody or control from theft, unauthorized access, use, modification and disclosure, and to maintain its accuracy and integrity, we have implemented reasonable technical, physical and administrative security measures. These measures include:

  • Stored on secure servers behind firewalls;

  • De-identifying or aggregating the information; and

  • Other measures to secure the personal information from accidental loss and from unauthorized access, use, alteration, and disclosures.

Although we have implemented reasonable safeguards, please note that no electronic transmission of information can be guaranteed to be entirely secure. You acknowledge and agree that we are not responsible for the theft, destruction, or inadvertent disclosure of your personal information. In the unfortunate event that your personal information is compromised, we may notify you by e-mail (at our sole and absolute discretion) to the last e-mail address you have provided us in the most expedient time reasonable under the circumstances; provided, however, delays in notification may occur while we take necessary measures to determine the scope of the breach and restore reasonable integrity to the system as well as for the legitimate needs of law enforcement if notification would impede a criminal investigation.

Information may be held at our offices and those of our third-party agencies, service providers, representatives and agents as described above (see Who We Share Your Personal Information With). Some of these third parties may be based outside the United States. For more information, including on how we safeguard your personal information when this occurs, see Transferring Your Personal Information.

13. CHILDREN’S INFORMATION

The Site is marketed for, and directed to, purchase by adults or with the consent of adults. Individuals under the age of 18 (or the age of majority in their jurisdiction of residence, if different) are not permitted to use the Site without the supervision of a parent or legal guardian.

We do not knowingly collect or solicit personal information from anyone who we know to be under the age of 13, or knowingly allow such persons to use the Site. Should we learn that someone under the age of 13 has personal information through the Site, we will remove that personal information as soon as possible.

If you are under the age of 13, you should use the Site only with the involvement of a parent or guardian and should not submit any personal information to us at all. To the extent possible, any personal information from anyone who we know to be under the age of 13 will be destroyed.

14. LINKS TO OTHER WEBSITES

The Site may contain links to other websites of interest. Once you have used these links to leave our site, you should note that we do not have any control over other websites. Therefore, we will not be responsible for the protection and privacy of any information you provide whilst visiting such other websites and such sites are not governed by this Notice. You should exercise caution and look at the privacy policy applicable to the website in question.

For more information on how Microsoft collects and uses your data, please visit the Microsoft Privacy Statement.

15. TERMS OF USE

Any dispute between you and us regarding the privacy of your personal information is subject to this Notice, including limitation on damages, resolution of disputes, and application of applicable law.

16. CONSUMERS WITH DISABILITIES

To request this Notice in an alternative format, please reach out to us at the contact information provided below.

17. CONTACT

Questions and requests related to this Notice or the manner in which we or our service providers treat your personal information, or to request access to our collection of your personal information may be directed to us at the following email address: info@reciprocityaccounting.com. You may also submit requests to exercise your privacy rights by submitting this form: Data Privacy Request Page. We will respond to such requests in accordance with applicable law.